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Tweeting in English and Spanish: Do’s and Don’ts

From epolitics:

Tweeting in English and Spanish? Here are some quick tips to help you avoid all-too-common pitfalls:

DO know your audience. The best way to know your audience is to be part of their community. And when that happens, Twitter is an excellent platform to engage with people and organizations in the language that works best for them.

Remember: just because someone’s background includes a Spanish-speaking country or they speak Spanish, it doesn’t mean Spanish is their preferred language for Twitter or news content. For instance, if you assume that you must tweet in Spanish if you want to reach Latinos, you may not get you the results you are looking for.

Read the rest at epolitics.

Posted on January 16, 2015 in