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5 Digital Marketing Metrics That Aren't Very Important

From Social Media Today:

Much like a vanity license plate, vanity metrics are abbreviated statements with no backstory—they tend to be “wow”-inducing without adding real substance. While usually brandished to show improvement via time-lapse graphs that incline steeply, they are seldom entirely accurate or informative.

Read the rest at Social Media Today.

Posted on December 15, 2014 in
email strategy, facebook.