Democratic political brands fall into a common business trap
From The Hill:
Spending on TV ads in this election is predicted to top $1 billion for the first time in a mid-term, according to the Wesleyan Media Project. Apple, the world's biggest brand, spent about $350 million advertising phones last year.
So why does everyone love their iPhone but hate their member of Congress? Do you think Apple would put up with a 14 percent positive rating like Congress has?
To put it bluntly, there's too much money in campaigns now not to take rigorous advantage of the best thinking in commercial branding. Unfortunately, many of the Democratic campaigns that raised so much small-dollar money online this cycle could use more branding expertise.
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