2014 Cycle: Breaking records, taking names
As we analyze this election and start to hone in on the things that went really well, one of the brightest spots is the continued rise of the small-dollar donor.
We didn’t just have a big cycle here at ActBlue we had a HUGE one. I’m talking nearly double 2012.
The increase in donations (98.3% growth compared to the 2012 cycle!!) is way higher than the growth in the number of number of campaigns and organizations using ActBlue (11.8% increase). Everyone’s raising a lot more grassroots money than ever before. It’s awesome.
Keep in mind, the overall amount of money spent on Congressional elections is actually fairly stable compared to 2012. That means the overall share of money coming from grassroots donors on the left is increasing.
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