Political Ads: The Best and Worst of 2014
From The Campaign Workshop:
Here is our list of the worst and best political ads of the year. You can also see my comments on the best and worst political ads of 2014 on C-Span’s Washington Journal.
I can’t say this is a non-partisan list, after all we are a Democratic political consulting firm. That said, we were not thrilled with all of the Democratic political ads we saw this year either.
Good creative matters more in political ads than it ever has before. This holds true regardless of political party affiliation. With all of the noise that is associated with political campaigns, there are very few good ideas, let alone good political ads, that actually stand out. Whether you are producing digital, mail, radio or television political ads — whether you are a Democrat or Republican — I think we can all agree that we need to strive for better and clearer messaging.
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