They like me, they really like me
As he campaigned with frenzied energy along the Virginia coast on the Sunday before Election Day, with a growing sense that an historic upset was in reach, Ed Gillespie made a curious stop — at a Virginia Beach branch of Buffalo Wild Wings, the sports-bar chain.
The Republican Senate candidate wasn’t there to cheer on the Washington Redskins. He was there, amid the framed jerseys of NFL greats and giant-screen TVs, for the sake of Buffalo Wild Wings itself. His digital adviser had crunched the numbers: Buffalo Wild Wings was the second most common Facebook “like” for conservative-leaning independents within his social network — the same kinds of people whom Gillespie desperately needed to get to the polls.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?