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The Email Gauntlet: How Democratic Online Fundraisers are Tempting Fate

From epolitics:

As Colin noted last week, much hay has been made over the Democrats’ End-of-the-Quarter “Email Deluge” concluding on September 30th (though I say “conclude” lightly). We saw accusations of maleficence from Trilogy’s Steve Olson and impassioned appeals to our inner organizer from Rising Tide’s Stephanie Grasmick. Whether dissing or defending, it seems everyone has an opinion, but many of them have been light on data and details. And while it’s easy to say “I don’t like all the email,” it’s equally easy to reply with “But it works!”

And does it ever. Organizations like the DCCC, DSCC, and the DNC are setting new fundraising records every quarter. All data points to the fact that more email equals more money and that the tactics they’re employing work quite well. But a closer examination of the details of mass emailing and email deliverability point to two inevitable facts: 1. these “Big Email” programs are potentially damaging the larger Progressive fundraising ecosystem, and 2. the success seen to date can’t possibly last forever.

Read the rest at epolitics.

Posted on November 10, 2014 in
email strategy.