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6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”

From K Street Cafe:

Who is this post designed to reach?

Sure, keeping audiences in mind is common sense, but taking the time to review every post through this lens is an important exercise. When we’re writing posts constantly for clients, it’s important to take a step back and make sure everything we do is clearly targeted.

What do I want someone to do after reading?

Not every post should be a call to action. Sometimes we’ll want to craft a post that users would be excited to share with their network. Typically these include photos and facts. We might also want to spark a conversation, or even just have our followers digest a point.

Is this a post I’d engage with?

While audiences react to messages differently, the way people interact, engage and share on social media quite often transcends age or background. If a post is so uninspiring that we wouldn’t give it a second thought, we go back to the drawing board.

Read the rest at K Street Cafe.

Posted on September 8, 2014 in