The next big thing in campaigns
Midterm elections are less than three months away, but there’s already a clear winner in 2014: digital advertising.
A leading ad research firm recently estimated that more than $270 million will be spent across the country this cycle on digital campaign efforts — an 1,825 percent increase from 2010, when the first generation of tablet computers was just hitting the market.
And just wait until 2016, when online political spending could top almost $1 billion and for the first time surpass newspapers, direct mail and telemarketing. Digital spending will still lag a long way behind TV, but it’s creeping closer to cable and radio budgets.
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