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10 things to test to make your email program better

From Netroots Nation:

Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.

  1. Subject lines

If you’ve never done testing before, this is a great place to start. Subject lines are pretty easy to test and can have a dramatic impact on results. As a best practice you should try to test at least two subject lines for every email if you can.

Try forcing yourself to come up with 20 subject lines when you’re writing your email, then pick the best two. You can also try testing subject line best practices if you don’t already follow them. Ex: Using numerical targets, deadlines, or personalization (usually the recipient’s name).

Read the rest at Netroots Nation.

Posted on September 2, 2014 in
email strategy.