Is Twitter ruining young press operatives?
From Campaigns & Elections:
In the rush to develop a strong social media presence, too many young operatives have lost sight of what actually moves persuadable voters.
Inside a campaign war room on a recent primary election night a young press operative announced in a town crier’s voice: “This is blowing up on Twitter right now.”
I actually wasn’t really there, but I’m willing to bet anything that it was a scene played out in many, if not all, of the campaign headquarters staffed with bright young flacks this cycle.
How can I be so certain? There have been countless times over the last couple of years when an email pops up on my phone from a campaign communications operative imploring me that immediate action must be taken because of a tweet from a staffer on an opposing campaign.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?