Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Is Twitter ruining young press operatives?

From Campaigns & Elections:

In the rush to develop a strong social media presence, too many young operatives have lost sight of what actually moves persuadable voters.

Inside a campaign war room on a recent primary election night a young press operative announced in a town crier’s voice: “This is blowing up on Twitter right now.”

I actually wasn’t really there, but I’m willing to bet anything that it was a scene played out in many, if not all, of the campaign headquarters staffed with bright young flacks this cycle.

How can I be so certain? There have been countless times over the last couple of years when an email pops up on my phone from a campaign communications operative imploring me that immediate action must be taken because of a tweet from a staffer on an opposing campaign.

Read the rest at Campaigns & Elections.

Posted on August 26, 2014 in
facebook, twitter.