3 Common Email Marketing Pitfalls & How to Avoid Them
From K Street Cafe:
Famously referenced as the ‘cockroach of the Internet’ in David Carr’s recent New York Times piece, email newsletters are here to stay. In fact, despite the proliferation of social media and sophisticated news applications, e-newsletters are actually taking off at an unprecedented rate:
Upon reading Carr’s piece in the Times, the marketing professionals I know had one of two reactions: they were either jumping for joy or heaving a deep sigh of exasperation. It can be tough to navigate best practices, especially when the suggestions are vague and/or contradictory (e.g. use images, but not too many images). That said, some email marketing mistakes are largely avoidable, if the right actions are taken.
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