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A Purchased List is a Dead List

From Mail Chimp Blog:

As a permission-based email service provider, MailChimp doesn’t allow users to send to purchased, rented, scraped, or stolen lists of email addresses. Why? Well, much like Lloyd Dobbler, we don’t want to process anything sold or bought. It’s annoying to the humans on the other end of those purchased lists who haven’t asked to be part of your marketing. And above all, it’s illegal.

But here’s another reason to stay away from purchased lists: They’re as good as dead. When you send to one, it’s crickets out there.

Let’s go to the historical training data from Omnivore, MailChimp’s anti-abuse system.

Read the rest at Mail Chimp Blog.

Posted on August 1, 2014 in
email strategy.