What Political Tools & Technology CAN’T Do
Here’s a great reminder from a tweetchat hosted by the National Democratic Institute’s political parties team today: political technology can help a campaign or an organization do a lot, but it’s not magic. If you don’t have the right candidate or the right ideas, no amount of technological savvy can save you. The tools amplify traditional political strengths, not replace them!
For one example, think about data-driven grassroots organizing, which was key to Obama’s 2008 and 2012 victories as well as other political success stories from Terry McAuliffe to Thad Cochran. But when I talk with veteran field staff, they’ll often say that even the best grassroots outreach is good for maybe 3% at the polls. If your candidate is close, 3% will put you over the top. But if you’re down by 20 points, even the most sophisticated voter outreach driven by the best data modeling imaginable won’t win the day.
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