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7 Design Mistakes That Make Readers Trash Your Emails

From Constant Contact Blog:

It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on a quick glance.

But they are. You are, too! Here’s how we all sort through our inboxes:

  1. We choose an email message
  2. We give it a two-second glance
  3. We decide if it’s worth our time
  4. If it is, we keep it and read it
  5. If it’s not, we hit the delete key, and send the email to the trash

How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.

Let’s take a look at seven common design mistakes that get emails trashed, and I’ll offer more than seven solutions to help your next email get read.

Read the rest at Constant Contact Blog.

Posted on July 16, 2014 in
email strategy.