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5 Ways To Make Your Donors Feel Like Heroes

From Frogloop:

Instead of treating our donors like ATM machines, we need to make them feel like heroes to our movement. Here are five ways to make your donors feel totally valued.

  1. Connect their donation (even if it’s $5) to measurable impact. For example, tell them how their $5 went to purchase vaccines or a pizza pie for 5 volunteers who were canvassing around a campaign in your neighborhood.

  2. Thank your donors. Don’t just send them an automated email. Send them a heartfelt thank you note. For example, do you have donors who have donated $25 to your organization every month for the last five years? Great, send them a handwritten note, signed by some of the staff expressing your sincere gratitude. These types of donors are the lifelines of your nonprofit.

Read the rest at Frogloop.

Posted on July 8, 2014 in
email strategy.