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It’s TV + Online, Not TV vs. Online

From Campaigns & Elections:

We’re agnostic. Not in the religious sense, but in advertising. We don’t care what medium gets the eyeballs of voters as long as it gets them. Hell, it could be a plane carrying banners or trailing smoke signals, or even an electronic blimp. If those could get votes, we’d be for them.

So as we hear various versions of the following comments: “This is the year of online, digital and mobile” or “TV is losing viewers in droves” or “TV spending is dropping faster than (insert bad political metaphor of your choice),” we remain skeptical. Why? The reality is that, so far, those predictions have not come true, and we believe they are not going to any time in the near future.

Read the rest at Campaigns & Elections.