Why Email Still Rules!
Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study.
Here’s just a few reasons why email still rules:
People who take action on advocacy campaigns via email are 7x more likely to donate money to your organization.
You have the most control of how you engage your audience. For example, who sees and responds to your message is not based on some proprietary social network's secret algorithms and you are not forced to pay a premium to target segments.
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