The 4 pillars of building a sustainable and active membership
These are truly amazing times for grassroots advocacy oriented organizations. While the power to share information that engages members has never been greater, most organizations aren’t making the most of the opportunities they have. There are many reasons for this. One of the greatest is not organizing their advocacy campaigns around distinct activities.
Organizations that lead the way in effective advocacy do four things consistently well and are always looking for ways to improve them. They are to Educate, Engage, Mobilize and Measure.
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