Are your constitutents still engaging on Facebook?
Earlier this year, Adobe released a Social Intelligence report based on consumer data from Adobe Social, Adobe Media Optimizer, and Adobe Analytics. While the data's comprised of both aggregated and anonymous data from retail, media and entertainment, and travel websites during 2013 - 2014, the data is also useful for nonprofits to examine. This report answered a question that has come up for many of us, are our constituents still engaging as frequently with us on social media?
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