Project Ivy: Democrats Taking Obama Technology Down Ballot
Fifteen months after the 2012 presidential campaign, the Democratic National Committee announced a new effort Monday to make the advanced data tools used by the Obama campaign available to Democratic candidates across the country.
The initiative, nicknamed Project Ivy, will take many of the sophisticated data, analytics, and communications tools used by the Obama campaign out of storage, allowing them to be used by Democratic candidates from school board to Senate, party officials told reporters Monday afternoon, as Democrats look to maintain their technological advantage over better-funded Republicans.
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