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Most Charities Fail at Online Fundraising Basics, Says Study

From The Chronicle of Philanthropy:

Eighty-four percent of nonprofits, including many of the nation’s largest charities, haven’t made their donation websites easy to read on mobile devices, one of several flaws that can cost them significant contributions, according to experts who studied 150 charities and other organizations.

Included in the group of 151 organizations surveyed were 100 charities big enough to appear on The Chronicle’s Philanthropy 400, the annual list of groups that raise the most from private sources. The study, conducted by the consulting group Dunham and Company and the fundraising think tank Next After, says charities aren’t doing enough to persuade supporters to sign up for their emails, and the emails don’t give enough direction: They don’t suggest what action the recipients should take, such as donating or signing a petition.

Read the rest at The Chronicle of Philanthropy.

Posted on March 7, 2014.