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Don’t be surprised if your TV soon seems to know everything about your politics

From The Washington Post:

By now, you're probably aware that much of your online behavior is tracked, logged and probably sold to third parties so that marketers can better target you with ads. Targeted advertising has become a fixture of the Web, in part because Internet browsing generates a wealth of useful data that's easily studied.

Television is a bit of a different story. Take traditional, over-the-air broadcast. For advertisers, it's the media equivalent of a sawed-off shotgun: not terribly accurate, but extremely effective when it does find the mark. Now, however, targeted advertising on television has taken a big leap forward. And it could represent the next evolution in data-empowered politics.

Read the rest at The Washington Post.

Posted on February 25, 2014 in
advertising, audio/video.