How Political Campaigns and Advocates Can Use Social Media Data
Another area in which metrics are both available and useful: social media. At a basic level, campaigns should note how many people are following their Twitter feeds and Facebook pages, but these two numbers won’t tell you much in isolation (in fact, they’re frequently referred-to as “vanity metrics,” because people try to drive them higher ’cause it looks good). Here are a few analytics that DO matter on social media, which are fortunately usually relatively easy to track:
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