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If Hillary Clinton Is Running for President, Here's the One Thing She Should Be Doing Right Now

From Huffington Post:

Is Hillary Clinton running for President? I don't know -- but if she is, I know what she should be doing right now.

From an online organizer's point of view, the answer is simple: The essential first task for every political campaign is to build an email list. Why? A supporter list is a grassroots campaign's most important single resource, a source of money and on-the-ground activity from the first days of the race through the final Get Out The Vote push. And when I spoke with experienced digital campaign staff about early preparation for 2014 races for an article last summer, this was the kind of advice I heard in again and again, and always in the context of email:

The money you invest now in list-building, identifying supporters and donors "will pay off in spades when it comes to election time," said DSPolitical's Chris Massicotte. "They'll be your precinct captains, your organizers and your last-minute donors."

Read the rest at Huffington Post.