Facebook's New Donate Button: Good or Bad for Nonprofits?
The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year.
The big question on every nonprofit organizations' mind is, will this Donate button help their charity raise a decent amount of money? From all the donor data I have seen on Facebook, the answer is NO! I predict that the majority of nonprofit organizations won’t raise very much money on Facebook unless your organization’s mission is to protect cute wildlife and animals, or works on disaster relief during a disaster.
People use Facebook to share stories, photos, and videos with friends. They comment on posts and like status updates. It’s a social space to be, you guessed it - social. Giving money is not a very social activity on Facebook. And when it comes to nonprofits, your supporters want to be engaged and feel like they are helping you to achieve your mission.
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