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Facebook’s news feed update: 3 things you need to know

From Socialbrite:

Facebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments.

All of these changes are intended to drive more traffic to Facebook, highlight relevant content to the users, and deepen engagement on high-performing posts.

Let’s go over each one of these changes, and then talk about what it means to you.

Links to memes like grumpy cat, philosoraptor or overly attached girlfriend will soon take a back seat to high-quality content.

The reason for this tweak is that Facebook found that “people prefer links to high quality articles about current events, their favorite sports team, or shared interests, to the latest meme.”

This means that high quality articles will be slightly more prominent news feeds, and meme photos will be less prominent.

Read the rest at Socialbrite.

Posted on January 9, 2014 in