What Actually Makes Things Go Viral Will Blow Your Mind. (Hint: It's Not Headlines Like This.)
By now it’s fairly well known that we care a lot about headlines here at Upworthy. We write at least 25 of them for each post. We test them rigorously. Sometimes, we even make up a word to catch your eye.
Why? Because for us, headlines are an important means to an even more important end: drawing massive amounts of attention to topics that really matter, like health care costs and marriage equality and global health.
And good news: It’s working. Last month, 87 million people visited Upworthy for videos about racial profiling, gender bias, reproductive rights, and other issues. We’re constantly amazed and inspired by our community’s desire for really meaningful content.
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