Are You Simply Talking the Talk on Digital Engagement?
From Gravina Online Strategies:
Washington Post has this cautionary tale about organizations who prefer to talk — but not walk — when it comes to digital communications.
Though the story is about the recent Virginia Governor’s campaign, the lessons here apply to any business or organization:
The campaign’s digital strategist further explained that “the spending on the digital side” was “extreme low.”
We’ve worked in our share of political campaigns, and can attest to the fact that this is a deep and pervasive problem. But it’s not just on the political side.
Small business owners and political candidates alike have read stories about the Obama campaign’s digital prowess and long to “be like Barack” — but without a clear strategy or will to spend the resources necessary to attain that goal.
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