How Users Consume News on Their Facebook Feed
From Social Media Today:
Whether or not they’re looking for news on their Facebook (NASDAQ:FB) newsfeed, about one in three U.S. adults end up getting some of their news from the social media site, according to a new study by Pew Research Center in collaboration with the Knight Foundation.
“I believe Facebook is a good way to find out news without actually looking for it,” wrote one survey respondent.
Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30 percent of the adult U.S. population.
Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78 percent of those who got news from their newsfeeds said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22 percent of Facebook news consumers said they were actively looking for news on their newsfeeds.
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