Social Media Demographics: Which Social Networks Should Your Campaign Focus On?
From Politic It:
According to Pew Research, 85% of U.S. adults use the internet? You may not be surprised by this statistic (and you probably shouldn't be). I'm not surprised either.
What does surprise me is some of the politicians I've talked to claim that voters aren't on social networks.
The result of this belief is that they refuse to join any social networks.
This article will dispel this theory by clearly breaking down and comparing the voter and social network demographics.
A political campaign is like a company that goes public, raises a bunch of funds, and then attempts to go bankrupt before the election is over. Campaigns have limited funds, time, and volunteers....and everything has to be executed just right for maximum effect.
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