How important is social media in political campaigns?
From Global News:
Just as social media has become an increasingly significant part of our daily lives, it has also become a growing aspect of political campaigns.
But just how crucial is a politician’s online presence?
“I would regard social media as a necessary – but not sufficient – campaign strategy,” explains Patricia Misutka, the outgoing Chief of Staff for Edmonton Mayor Stephen Mandel.
“You need to be on social media, but you can’t only be on social media. It’s not at the point yet of being a single means of reaching out to the public, but it’s part of an integrated strategy that a campaign would execute.”
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