10 Things to Avoid in Nonprofit Email Campaigns
From Network for Good:
Email can be a powerful tool for staying in touch with supporters. After spending time on your email strategy and crafting the perfect message, don't crash and burn by making one of these common mistakes.
Here are a few email no-nos to keep in mind next time you create an email campaign. Using a generic subject line. You know that your latest email campaign is the October Newsletter. And you know that it's great. But it's up to you to tell your customers just why October is so darn special. Consider using your subject line to tease your favorite article or whatever you decide is the most enticing part of your newsletter.
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