Study: Hashtags are a turn-off on Facebook, reducing the viral reach of posts
Update: We’ve received a response from Facebook regarding EdgeRank Checker’s study:
Are Facebook hashtags useful in accelerating a company’s post’s viral reach? A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without.
Hashtag support is relatively new for Facebook as it copied this feature from Twitter in June to help users add context and discover shared interests. EdgeRank Checker’s study examined more than 500 Pages in July to see whether hashtags were used. Of those Pages, there were more than 35,000 posts, of which at least 6,000 contained hashtags.
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