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10 Social Media SEO Tricks Every Political Campaign Should Know About

From Utah Policy:

Many of our clients have recently reached out to us asking how to make their campaign website more visible to search engines (like Google). Due to popular request we decided to share a few tricks that we've learned from our social media and search engine optimization friends.

Before we jump into the tricks it’s important to clarify a few things.

The art of making your website visible to search engines is called search engine optimization (SEO).

Traditional SEO generally focuses on changing code on your website to target specific words and creating a lot of links to your website from other websites.

With the rise of social networks traditional methods for SEO became less relevant relative to social network signals. According to Searchmetrics, 7 of the 10 of the most important factors in SEO ranking now come from social media.

This means that using social media for your political campaign has a huge effect on whether people can find you on the internet.

Read the rest at Utah Policy.