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Starbucks petition takes on government shutdown

From USA Today:

Starbucks CEO Howard Schultz is urging consumers to invest in something more than designer coffee at his stores this weekend: citizen action.

Frustrated with the inability of the federal government to resolve its ongoing budget stalemate, the nation's largest coffee chain will become a de facto headquarters in the next several days for a megapetition that Starbucks vows it will share with Washington officials.

Newspaper ads promoting the three-day petition signing will appear Friday in USA TODAY, The New York Times, The Wall Street Journal and The Washington Post. Starbucks is encouraging customers to tear out the ads, sign them and bring them into Starbucks stores this weekend.

Read the rest at USA Today.

Posted on October 11, 2013 in
email strategy.