Using Hashtags The Right Way
From Social Media Today:
Hashtags, as we know them today, were born out of the need to create a discussion and engage people around a particular topic. Hashtags are to social networks what SEO is to search engines. We can now all use hashtags to allow our audience to be a part of a conversation by creating a “virtual group” of small interest and intents.
When our audience sees the # sign, they immediately understand that we’re talking about a certain topic and that they are invited to join the conversation by using that same hashtag.
I recently came across Chris Messina’s answer on quora about the reasons that led him to invent the hashtags a few years back. This was his answer:
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