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10 Surprising New Twitter Stats to Help You Reach More Followers

From Buffer:

Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.

In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.

In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers.

  1. Twitter engagement for brands is 17% higher on weekends. I guess not many people know about this one, because only 19% of brands tweet on the weekends. If you’re trying to encourage your followers to engage with you on Twitter but you don’t want to work over the weekend, you could use Buffer to schedule tweets to be sent while you’re having a sleep-in.

Read the rest at Buffer.

Posted on October 2, 2013 in
twitter.