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How to grow your list with effective online advocacy

From Netroots Foundation:

The dirty little secret is that a lot of online advocacy doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So you need to think strategically about online actions.

One online advocacy principle to keep in mind before starting an action is to consider whether you will likely gain as much as you will lose from natural churn – people unsubscribing, old email addresses bouncing and so on.

So how DO you make your action more effective? Here are some online advocacy best practices to follow.

First, make your action awesome. Go back and reread this on how to make your online action effective! Keep in mind that you’re trying to devise actions that not just your “friends” (people on your list) but “friends’ friends” will like. What will people want to share, not just do themselves?

Read the rest at Netroots Foundation.