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Should You Post YouTube Or Native Videos Onto Your Facebook Page?

From Social Media Today:

Although Facebook has its own video uploading feature, allowing businesses to post videos on their Page, many companies still prefer to post links to YouTube videos on the site. In fact, over a five day period in January, analytics site Socialbakers registered 3,684 YouTube links compared to just 458 Facebook videos posted on Facebook.

Of course, this is completely understandable. Having created a video intended for online sharing, a company will normally post it on YouTube first. It’s then easier and quicker to post a link from the video on YouTube than it is uploading it all over again. However, Socialbakers’ study revealed that although there were far fewer Facebook videos posted on Facebook than YouTube videos, they got almost the same number of likes and even more comments. The YouTube videos, on the other hand, were shared more often.

Read the rest at Social Media Today.

Posted on September 20, 2013 in
audio/video.