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When it comes to fundraising, ask for what you want

From Campaigns & Elections:

When I talk with other fundraising professionals I usually hear the same lament, “My candidate or incumbent doesn’t like to make fundraising calls or won’t make the ask for money.”

I have thought about this problem a lot. I know that sometimes there’s a discomfort when asking for money. Plain and simple, no one likes to ask his or her friends, or perfect strangers for cash. ...

The most important reason a candidate needs to be able to ask for money is that most donors won’t fork over money without a specific request.

Read the rest at Campaigns & Elections.

Posted on September 9, 2013 in