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The Ultimate Guide to Pinterest Metrics for Every Brand

From Social Media Today:

Pinterest has stricken our visual fancy like no other network before it. Pinterest’s meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: marketers are all over Pinterest’s lead-generation aspects as online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube and LinkedIn combined.

But marketers still struggle to define how to define the success of their Pinterest content strategy. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have defined the list of metrics that marketers should pay attention to when it comes to this visual social network.

First, let’s start with the definitions.

  • Pin: Pinterest helps people organize the things they love through the use of pins. A pin can consist of an image or video of a gift, recipe, destination, or quote. In order to populate your brand’s Pinterest profile, your team will need to collect and pin individual pins to boards on your brand’s profile.

Read the rest at Social Media Today.

Posted on August 30, 2013.