Advocacy groups want out of Gmail’s ‘promotions’ ghetto
From The Washington Post:
Gmail shook up users’ e-mail recently, moving “social” and “promotion” e-mails out of the primary inbox and into their own tabs.
The promotions tab has some digital activists up in arms because it lumps together advocacy e-mails with commercial marketing requests and essentially exiles them to an inbox ghetto. Sure, the promotions tab isn’t quite the junk mail folder. But it’s natural to assume e-mails sent there will get less attention than those routed to the primary inbox.
In fact, you don’t even have to assume. A preliminary study from e-mail marketer MailChimp saw a measurable downtick in the open rates of e-mails sent to gmail users immediately after it was rolled out to a wider audience.
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