Home | Menu | Contact Us
Mandate Media Logo
Mandate Media: Digital Strategy for People Changing the World
Our Blog for Tips, Tricks, and News: Politics + Technology

Why Buying Facebook Likes is a Bad Move

From Social Media Today:

You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.

Firstly though, you need to stop and ask yourself – why do you want to buy likes? Sure, it’s nice to look popular, but what good will looking popular really achieve? The truth is, nothing at all.

The real value of Facebook comes from genuine fans. These are the people that will be past/existing customers and people who largely, have an actual interest in your brand and what you have to say. They are effectively, receptive sales leads and as such, it is generally worthwhile investing your time into engaging with them as they are far more likely to convert into customers or purchase from you again.

Read the rest at Social Media Today.

Posted on July 12, 2013 in