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Using YouTube Advertising for Long-Term Video Success

From Search Mojo:

In my last blog post Forget Viral Videos – Use YouTube Advertising for Long-Term Success, I covered the first steps to take when promoting your videos on YouTube through Google AdWords for Video. In part two, I’ll explain two of the more unique opportunities that come from linking AdWords with your YouTube account.

As mentioned in my previous post, all of the same targeting methods found in AdWords can be found in AdWords for Video. You can target search keywords, contextual keywords, search interests, video topics, remarketing lists, and age and gender demographics. One thing that differentiates AdWords for Video is the use of targeting groups instead of ad groups.

Read the rest at Search Mojo.