A closer look at Facebook’s hashtags
From Inside Facebook:
Facebook recently introduced something that has been a staple of social media for years — hashtags. However, hashtags on Facebook feel somewhat incomplete. Facebook only rolled out hashtags on Wednesday to a portion of its users, leaving brands unable to take full advantage of this new feature, as many users were bewildered.
While Facebook’s younger and power users, who are also on Twitter and Instagram (where hashtags are the norm), may have understood, it confused others who aren’t on those other social channels.
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