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Why Your Social Content Strategy Sucks (and How to Fix It)

From Say Daily:

We've all heard someone say "Let's make it social!" or "How do we make it viral?" and "What can we do to make it trend on Twitter?" These statements, while well intentioned, expose the speaker as someone who has no idea what they're talking about. Worse, these questions usually come up well after the new product, campaign or goal has already been set.

Instead, they're questions you should ask very early in the brainstorming process.

Let's cut to the chase: People share things online for the same reason they share them at a bar or in the carpool - because they want to talk about something that matters emotionally to them. They share to discuss what they think others will be interested in; they share facts and information that they think others would want to know. Even better, we know why people share these items in-person - and it's the same reason they share online.

People share items with other people online because it makes them feel:


And that's it.

Read the rest at Say Daily.