Email Marketing: Open Sesame!
From K Street Café:
Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you. Sounds good? Ready to sign up? So tell me, how are you going to get your audience to open it?
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