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Going Viral In a Hurry

From CFM Research Blog:

If you want a video to go viral, promote it hard when the video is posted. The next three days are pretty much the video's fertile period.

Video technology company Unruly conducted a study that shows the "viral peak" of a brand video campaign occurs on the second day after it is posted.

"We found that the first days following the launch are key to both the video's short- and long-term success," says Ian Forrester of Unruly. There are strong correlations between shares achieved in days one to three and all-time shares.

Read the rest at CFM Research Blog.

Posted on April 30, 2013 in