Going Viral In a Hurry
From CFM Research Blog:
If you want a video to go viral, promote it hard when the video is posted. The next three days are pretty much the video's fertile period.
Video technology company Unruly conducted a study that shows the "viral peak" of a brand video campaign occurs on the second day after it is posted.
"We found that the first days following the launch are key to both the video's short- and long-term success," says Ian Forrester of Unruly. There are strong correlations between shares achieved in days one to three and all-time shares.
Mandate Media helps progressive political campaigns, nonprofits, and businesses integrate strategy with technology.Learn more about what we do and meet the team. However you're changing the world, we can help you win.
Got questions? Need a quote? Ready to change the world?