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Wait, Social Media Isn't Free?

From Social Media Today:

One of the more common misconceptions about social media is that a company or brand can achieve and maintain meaningful results at little or no cost. Sure, setting up brand pages on Facebook, Twitter, LinkedIn, Instagram and just about any other social channel can be done in almost no time without spending a dime. But that’s like ordering tap water at a restaurant and hoping it will be the whole meal.

The truth is, achieving ongoing success on social media is anything but free. Based on the social media audits Renegade has performed over the last three years, we have identified five buckets of “hidden costs” that just about every practitioner will face soon enough.

Read the rest at Social Media Today.